The speakers of the 'Revive and Grow Together' interactive program, hosted by Nepal Republic Media on Wednesday, shared a unanimous perspective on the imperative collaboration between the media and advertising agencies. They underscored the undeniable necessity of such a partnership to foster the expansion of the advertising market, a sentiment echoed by all speakers at the event. Similarly, the speakers voiced a compelling notion regarding Nepal Republic Media's transition into a public company. They expressed the firm conviction that this transformation would ensure the perpetual direct ownership of the media by the people. Summarizing the perspectives shared during the interactive program, the following edited excerpts encapsulate the essence of the speakers' viewpoints:
The speakers of the 'Revive and Grow Together' interactive program, hosted by Nepal Republic Media on Wednesday, shared a unanimous perspective on the imperative collaboration between the media and advertising agencies. They underscored the undeniable necessity of such a partnership to foster the expansion of the advertising market, a sentiment echoed by all speakers at the event. Similarly, the speakers voiced a compelling notion regarding Nepal Republic Media's transition into a public company. They expressed the firm conviction that this transformation would ensure the perpetual direct ownership of the media by the people. Summarizing the perspectives shared during the interactive program, the following edited excerpts encapsulate the essence of the speakers' viewpoints:
SAN FRANCISCO, May 13: Tesla and SpaceX CEO Elon Musk announced on Friday that Linda Yaccarino, formerly NBC Universal's top advertising sales executive, will be Twitter's new CEO.
Musk said in a tweet that Yaccarino will focus on business operations and he will focus on
Nov 2: As part of changes after a $44bn (£38bn) takeover of the social media site, Mr Musk said it was "essential to defeat spam/scam".
A blue tick mark next to a username - normally for high-profile figures - is currently free.
The move could make it harder to identify reliable sources, say critics.
Mr Musk, the world's richest person, added that paid users would have priority in replies and searches, and half as many advertisements.
"Power to the people! Blue for $8/month," the billionaire said on Twitter, criticising the old method of blue tick verification as a "lords and peasants system".
Twitter's former method of verifying users for a blue tick included a short online application form, and was reserved for those whose identities were targets for impersonation, such as celebrities, politicians and journalists.
The company introduced the system in 2009, after it faced a lawsuit accusing it of not doing enough to prevent imposter accounts.
But Mr Musk is facing a hefty challenge as he works to overhaul Twitter's business, which has not posted a profit in years.
He has said he wants to reduce Twitter's reliance on advertising, even as some companies have grown concerned about advertising on the site under his leadership.
General Motors - a rival of Mr Musk's electric car company Tesla - said last week it was suspending advertising on the site.
Meanwhile, some other major brands have more quietly put a temporary halt to advertising on the platform as they wait to see how Mr Musk's changes play out, a media buyer for a leading advertising firm told the BBC.
On Monday, one of the world's biggest advertising companies, IPG, advised its clients to suspend Twitter adverts for a week, citing a need for more clarity on the Twitter's plans to ensure "trust and safety" on the platform. IPG is given billions of pounds per year, by some of the world's biggest brands, to handle their marketing budgets.
The charge for blue tick privileges drew scepticism after original reports that said the charge could be $20 (£18) monthly.
Many on the platform echoed the statement of author Stephen King, who wrote in response to reports of changes that instead Twitter "should pay me".
Mr Musk wrote to Mr King saying, "We need to pay the bills somehow!"
KATHMANDU, Oct 11: The Election Commission (EC) has stated that the advertisement made on social media for the House of Representatives and provincial assembly elections will be included in the election expenses of the candidates.
KATHMANDU, June 10: Ratopati has entered the ninth year of its operation from Thursday.
Ratopati, a premium online media run by Discovery News Network since (DNN) June 10, 2013, dissimintes news and information in Nepali, English and Hindi languages through digital and audio-visual formats. Similarly, it also has a global edition to cover news from diaspora.
Bijaya Sharma, the chairperson of the DNN thanked all the readers, news sources, writers, advertising agencies and well wishers on the occasion.
Photo: MONIKA DEUPALA he Year of Covid hit economies hard, and none more so than the media business which depends mainly on advertising. With sales down and many businesses going belly-up, the media’s main source of revenue dried up as well. When the lockdown went into effect on 24 March, most legacy media in Nepal stopped their […]
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