From laying off employees to charging a fee for blue tick, billionaire Elon Musk rolled out major changes on Twitter ever since he took over as the company's new CEO.
From laying off employees to charging a fee for blue tick, billionaire Elon Musk rolled out major changes on Twitter ever since he took over as the company's new CEO.
NEW YORK, March 27: Elon Musk has put the current value of Twitter at $20 billion, less than half the $44 billion he paid for the social media platform just five months ago, according to an internal email seen by American news media. The email to employees referred to a new stock compensation program in the San Franc
DEC 8: One image shows a room with a double bed, including a wardrobe and slippers.
An ex-worker said new Twitter boss Elon Musk has been staying at the headquarters since he bought the firm.
He last month emailed all Twitter staff saying they "will need to be extremely hardcore" to succeed.
San Francisco's Department of Building Inspection has confirmed it is investigating potential violations following a complaint.
Mr Musk said the city was attacking companies for providing beds to "tired employees".
In a now-deleted tweet, Mr Musk posted that he would work and sleep in the office "until the org is fixed".
The BBC has also been given pictures of sofas at Twitter being used as beds.
Another conference room has an alarm clock, and a picture placed over a made-up bed.
"It looks like a hotel room," said one former worker. They went on to say that Mr Musk regularly sleeps at the Twitter HQ in San Francisco.
Twitter did not immediately respond to a request for comment from the BBC.
Last month Mr Musk - who completed his Twitter takeover in October - emailed all staff at the company saying they would need to work "long hours at high intensity".
"Only exceptional performance will constitute a passing grade," he wrote.
California state senator Scott Wiener told the BBC on Wednesday: "He's now making them [workers] sleep at Twitter.
"It's clear that he doesn't really care about people. He doesn't care about the people who work for him."
A Department of Building Inspection official told the BBC's US partner CBS News: 'We need to make sure the building is being used as intended."
In a reply to a journalist on Twitter, Mr Musk posted that the city should prioritise protecting children from the consequences of opioid drug misuse.
'Office armchairs'
Forbes broke the story of "sad little conference-room sleeping quarters at the company's recently depopulated headquarters", noting it was an apparent improvement on the improvised sleeping-bag-on-the-floor arrangement posted on Twitter by one employee.
The bedrooms, Bloomberg reported, are also said to accommodate staff from Tesla and other Musk-owned businesses brought in to work at Twitter, "some of whom travel to Twitter for work meetings", sources told the publication.
Department of Building Inspection official Patrick Hannan told the San Francisco Chronicle it investigated all complaints and there were different rules for residential buildings, even those used for short-term stays.
In May 2020, before Mr Musk's takeover, Twitter told employees they could work from home "forever" if they so wished because its remote-working measures during Covid lockdowns had been a success.
Last month Mr Musk said remote working would end. (with inputs from BBC)
NOV 20: "The people have spoken," tweeted Mr Musk, saying that 51.8% of more than 15 million Twitter users voted for the ban to be lifted.
But the former US president may not return to the platform, earlier saying: "I don't see any reason for it".
His account was suspended in 2021 due to the risk of incitement of violence.
Twitter's previous management acted just days after Donald Trump's supporters stormed the US Capitol in Washington DC on 6 January.
Hundreds of rioters entered the complex as the US Congress attempted to certify Joe Biden's victory in the presidential election. The ensuing violence led to the deaths of four civilians and a police officer.
Soon after the riots, Donald Trump's Facebook, Instagram and YouTube accounts, which all had tens of millions of followers - were also suspended.
Several months later, he launched his own social media platform, Truth Social.
Earlier this week, the Republican announced that he would once again run for the US presidency in 2024.
Mr Musk, the world's richest man, took control of Twitter in October in a $44bn (£37bn) deal.
He immediately embarked on a series of radical changes within the social media giant, amid concerns that he might loosen Twitter's regulations on hate speech and misinformation.
With just over a week before the US midterm elections on 8 November, he responded to questions about whether he would reinstate Mr Trump's account by tweeting: "If I had a dollar for every time someone asked me if Trump is coming back on this platform, Twitter would be minting money!"
Earlier this week, he told employees that the company's office buildings would be temporarily closed, with immediate effect.
The announcement comes amid reports that large numbers of staff were quitting after Mr Musk called on them to sign up for "long hours at high intensity" or leave.
Nov 6: In an update for Apple devices, the company said the feature would be open to users in certain countries who sign up to its Twitter Blue service for $7.99 (£7) per month.
The policy change is controversial, amid concerns that the platform could be swamped with fake accounts.
It follows Twitter's takeover by Elon Musk, who on Friday laid off around half of the company's workforce.
The sought-after blue tick was previously only available to high-profile or influential individuals and organisations - who were asked to prove their identity.
It has been used as a sign that a profile is authentic, and is a key tool to help users identify reliable information on the platform.
The policy change may fuel worries that government figures, celebrities, journalists and brands could be impersonated by any user willing to pay a monthly fee.
Mr Musk, the world's richest person, appears to be looking to diversify Twitter's income, following his acquisition of the firm late last month in a $44bn (£39bn) deal.
On Friday, the billionaire said Twitter was losing more than $4m (£3.5m) per day, insisting that this gave him "no choice" over culling around half the company's 7,500-strong workforce.
The cuts - as well as Mr Musk's fierce advocacy of free speech - have caused speculation that Twitter could water down its efforts on content moderation.
However, Mr Musk has insisted that the firm's stance towards harmful material remains "absolutely unchanged".
On Saturday a top United Nations official, Human Rights Commissioner Volker Türk, urged Mr Musk to "ensure that human rights are central to the management of Twitter".
The unusual UN intervention pointed to the sacking of Twitter's whole human rights team, saying this was "not an encouraging start" under Mr Musk's ownership.
There was no immediate response from Twitter.
Few details were publicised relating to the change in verification policy, and a Twitter Blue subscription reportedly remained at its old price of £4.99 in the UK following Saturday's announcement.
Twitter's update said the changes would apply only in the UK, US, Canada, Australia and New Zealand at first.
A flurry of tweets from Mr Musk himself suggested the changes would be rolled out worldwide after they were observed in the initial handful of countries.
It was not clear what would happen to those profiles which already had a blue tick - or if Twitter still planned to "verify" a user other than by charging them a subscription.
Responding to one user who asked what would happen to existing verified profiles, Mr Musk said the timeline for changes to be implemented was a "couple [of] months".
Answering another question about the risk of users pretending to be notable figures, he said Twitter would "suspend the account attempting impersonation and keep the money".
Previewing other upcoming changes, Mr Musk said Twitter would soon allow users to attach long-form text to tweets, "ending [the] absurdity of notepad screenshots".
Earlier on Saturday, Twitter co-founder and ex-CEO Jack Dorsey addressed the mass sackings, saying sorry to employees for what had unfolded at his former firm.
Mr Dorsey - who quit as CEO in November and left the board of directors in May - said he was aware Twitter staff were "angry with me".
His statement continued: "I own the responsibility for why everyone is in this situation: I grew the company size too quickly. I apologise for that."
Mr Dorsey appeared to endorse the need for dismissals. Earlier this year, he expressed support for Mr Musk's takeover.
A host of major brands have halted advertising spending with Twitter in recent days amid the company's upheaval.
Mr Musk has been looking to decrease the platform's reliance on adverts - and Saturday's update also promised "half the ads". (With inputs from BBC)
