Balen Shah's Unconventional Election Campaign Strategy on Social Media

Biratnagar. Political parties officially began their election campaigning for the House of Representatives elections on February 4th. However, on social media, the flood of campaigning started as early as January 20th, the day candidacies were registered.Political activists with large followings on Facebook are promoting their preferred parties and election symbols. Yet, Balendra Shah, a senior leader of the Rastriya Swatantra Party (RSP) with over 3.5 million followers, has not promoted his party or its election symbol on his Facebook page. Furthermore, he has not asked people to vote for himself through his page.According to sources close to Balen, he avoided...