During a Euro 2020 press conference sometime back, the renowned football player Cristiano Ronaldo opted for water instead of Coca Cola sending the internet in frenzy. His preference of water over Coca Cola even affected the share price of Coca Cola Company which fell by $4 billion. It certainly cost the company dearly. And it showed the influence, market value and command that celebrities have over the world, financially or otherwise.
Celebrities are people who have gained fame through their work, lifestyle and glamour. Mostly they are people in the entertainment business who are known for their skills in the media such as movies, music, television, sports, literature and so on. Then there are business tycoons with global financial influence and politicians with political clout.