Sony and Honda are teaming up to create a new firm that will build and market electric automobiles. Although the partnership has not yet been completed, the two firms have signed a memorandum of understanding outlining their intentions. The new firm, which has yet to be named, is anticipated to be created this year, with sales of the first electric vehicle due in 2025.
The initial model will be built by Honda, with the new business handling design, development, and sales, and Sony developing a mobility service platform. The collaboration aims to bring together Honda's skills in automotive design and marketing with Sony's strengths in image sensors, telecommunications, and entertainment. Sony CEO Kenichiro Yoshida said in a statement that the company's mission is to "fill the world with emotion through the force of creativity and technology."
"We intend to build on our vision to'make the mobility space an emotional one,' and contribute to the...
