Sri Lanka launches targeted tourism drive to meet 2026 arrival goals

Sri Lanka Tourism Development Authority (SLTDA) has rolled out a special program to help the country meet its national tourism targets for 2026, a senior official said on Friday.SLTDA Chairman Buddhika Hewawasam said they will launch focused promotional campaigns in key European markets to attract visitors during what are traditionally considered off-peak months.As part of the broader strategy, Sri Lanka recently carried out promotion programs in major Indian cities to diversify the country's Indian tourist base and draw more high-value visitors, he said.He added that Sri Lanka has recorded a strong start to 2026, with more than 94,000 tourist arrivals...